![]() ![]() In other words to look at areas where your competition is not looking and and to provide extensions to your products or services to attack those markets. ![]() The central tenet of the Blue Ocean Strategy is to ‘create ″blue oceans″ of uncontested market space’. ![]() The latest revised version of the book was published in 2015. But only time would prove whether or not they had created a new way to look at strategy or simply repackaged existing techniques and processes. So why has it taken so long to write a review for this book? It was clear from the outset that the authors were on to something special. Chan Kim and Renée Mauborgne – Professors at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute. The Blue Ocean Strategy was published in 2005 and authored by W. ![]()
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